Alexis M. Merbach
Alexis focuses her practice exclusively on business law, including business valuation, asset protection and planning, exit/succession planning, trademark, and contract/commercial law.
Alexis is also involved in the firm’s proactive law services/program. Proactive law is the process of (1) identifying structural, organizational, and legal issues a business is experiencing; (2) assessing short- and long-term business goals and needs; and (3) creating a client-specific action plan to remedy any outstanding business and legal needs so as to meet goals and increase success. Simply put, it is a well-rounded combination of business consulting and legal services that provides clients a real-world, hands-on way to increase the effectiveness and success of their business operation.
Alexis is familiar with “real-world” legal issues and experiences. Prior to joining Epiphany Law, Alexis clerked for a nationally ranked intellectual property law firm in downtown Milwaukee and was an integral member of the Marquette University Technology Transfer and Corporate Engagement Offices. These experiences and opportunities allowed Alexis a first-hand look into the corporate and legal world(s) and have enabled her to synthesize the two areas effectively and provide practicable, well-rounded, accessible, and “different” solutions to clients.
Marquette University Law School, Milwaukee, WI
Bachelors of Science in Advocacy Communication, cum laude
University of Wisconsin – La Crosse
Spending quality time with family and friends; baking; going “up north” to 4-wheel, off-road motorbike, kayak, and operate vintage snow-cats (track vehicles); attending concerts (mostly country & oldies); cheering on the Green Bay Packers at Lambeau Field (or periodically visiting the “Holy Land” throughout the year); traveling to the U.P. to get a fix of “Widow Maker” beer from Keweenaw Brewing Company and Ambassador Pizza in Houghton, MI.
Questions & Answers
Legal problems are often multi-dimensioned, complex, and full of confusion and uncertainty. However, having the right guide can make all the difference when navigating toward a practical and positive solution. My goal has always been to be the best guide for my clients. I can’t make the problem disappear, but I can find a way to get to a solution in an efficient, easily understandable, and positive manner.
Throughout my life, I have always had a fascination with the creative intersection of language and technology. I received my undergraduate degree in Advocacy Communication and Professional/Technical Writing from UW La Crosse in an effort to enhance my problem-solving, persuasion, and communication skill set. I also come from a hands-on, mechanical background. Pairing my personal background and my formal education, I have been able to craft a professional life that allows me to disseminate very technical information (and solutions) to folks in an easily understood, digestible, and accessible format. Meaning, the legal problem may be complex, but the answer I give will not. That is not to say the answer will be “simple” or “easy,” but I’m not here to make an already complex problem more intimidating. I am here to read between the lines, pick apart pieces of the bigger puzzle, connect the dots, and deliver a solution that can be taken out the door and put to work.
What I love most about business law is its ability to provide security in several different ways. As individuals, we are constantly interacting with and relying on a variety of businesses and industries for our needs and desires. Alternatively, sometimes we are the ones operating a relied upon enterprise or want to start a business of our own to serve others. That journey can be full of uncertainty and stress. By being a business attorney, I can help remove the stressful edge and help absolve the uncertainty. Through addressing legal and organizational issues—whether it be with a start-up or well-established entity—I am able to provide clients (and their customers) security through proactive, effective, and forward-thinking business plans that ensure success and growth.
Having grown up in Appleton/Kaukauna, I am a native of the Fox Valley. However, I left the area to pursue my undergraduate degree at UW La Crosse and law degree at Marquette University Law School in Milwaukee. Even though I loved my time and experiences in both western and southern Wisconsin, my goal was always to return to the Valley, reconnect, and help this already prospering community grow! Not to mention, the proximity to Lambeau Field is ideal and as a die-hard Packer fan, this was the perfect place to continue calling “home.”